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Golden Chain Motels Selects Web Reservations


1 February, 2008

Golden Chain Motels has selected Web Reservation Systems to build a new Group Marketing website and to roll out a central reservation system for their 325+ Members.  Golden Chain is an all-Australian motel chain, with more locations throughout Australia than any other comparable group.  

Golden Chain's independent owner/operators are mostly smaller family run businesses dedicated to providing quality facilities and friendly hospitality.  They need systems that are simple to use, low cost to operate and help them increase bookings and guest satisfaction.

With Web Reservation, Golden Chain Members have direct control over everything at the property level.  They maintain their own pricing and availability, take direct payments from guests.  Members have the option to link the reservation system to their own website as well as other travel websites. 

The new website highlights every member with lengthy descriptions of services and things to do in the area, dynamic Google maps, image galleries, video and live availability and pricing.  Buyers visiting the Golden Chain website will now get a better buying experience because they can check room availability specific to their needs and then either ring the Member property on their 1 800 number, or make an booking directly through the system.  

Web Reservation Systems also provides comprehensive marketing support to the individual members so that they can increase visits to their own websites as well as take bookings through a network of Affiliate Agent websites. 

Tony Sheer (Executive Board Member and Owner of 5 properties) says, "I like the online booking system because I get more time to play golf".  Saving managers' time is one of the best outcomes of Internet reservation systems.  Certainly increasing bookings from websites and improving customer service is also important, but for most accommodation owners free time is a scarce commodity. 

If you would like to know more about how Web Reservation Systems can provide solutions for larger organizations then please contact us at 02 66848101.