Internet Marketing for Accommodation
In 2009, the Internet will account for over half of all of the travel industry's transactions. The online travel marketplace is estimated at $68 billion — and that is the US market only.
How can you prepare for this opportunity?
Build Website an effective website. A website that is attractive and compelling. A website that sells. A website that is optimised for search engines. When people search for your business by name make sure they can find you.
List your business on Regional and Topical websites. 2/3’s of travellers research online before they book accommodation. Your presence in many websites increases your chances to sell. Many travel websites now list accommodation for commissions. A booking system with agent features help you track the origin of bookings to pay rewards. Commission based marketing means you only pay when you get results.
ATDW (Australian Tourism Data Warehouse) - In Australia, every travel business should list with their State Tourism organisation. Often it is free. Australian Tourism Data Warehouse feeds content to major travel websites as well as Google Maps. Be sure to check your listing and make sure it is updated (ATDW Property Search).
Global Distribution Systems (GDS) - Airline Ticketing systems and international travel websites provide an increasing base of sales for Australia.
- Airline Ticketing Systems (Galileo, Amadeus, SABRE, Pegasus and Apollo/WorldSpan) are used by over 800,000 travel agents - both domestic and international. Many corporate and government travellers book through travel agents.
- International Travel Websites - over 3,100 websites market and sell accommodation. Big names like Orbitz, TripAdvisor, Travelocity, Expedia are becoming major sources of bookings in Australia.